I can't believe
how many businesses don't have websites, ezines
or any way to make contact with people who visit
their sites!
Restaurants:
Put your menu online and update it as needed.
Collect emails to send out specials and coupons. Retailers: If you are not
collecting data from your customers, you're
truly losing out. The trick is to only send them
good info, coupons, specials and keep the
clutter email to a minimum!
Medical: Docs, derms, dentists...if you
offer anything other than hard-core health care
(like aesthetic services, which are usually cash
and not insurance paid), market these to your
patients. They may not know you offer them!
Don't just put around brochures and signcards in
your office!
Salons: If
you're not connecting with your customers often
and consistently, you're missing out on valuable
referrals and repeat customers as well as
up-selling products, etc. (The salon I go to
doesn't contact me--neither do most of the other
services I use in town!)
Realtors:
Real Estate Marketing Tip: Who cares?:
Realtors, the first thing most of us wonder
when we see your ad is "Who cares?" Real
estate agents are a dime a dozen, right?
Sorry to be ...
Book Marketing Tips: Get reviews
and testimonials for your book BEFORE it hits
the market! If you wait and try to get them
later, you might miss out on sales.
Get friends,
family, professionals to review. If you can,
get a couple video reviews or posts on blogs and
written reviews (complete with photos and links
for verfication!)
Book Marketing
Tip: Get a GOOD cover! So many indie
published books are boring and scream amateur!
Professionally published books usually have a
high-quality cover, not tons of text (use images
or large text vs. lots of small text). Save
extra details for back or inside--not the cover.
Just get the point across and make someone wan
to grab it!
Sell More Books Tip:
To increase your sales, be sure to develop a
good list and send them new books, inside scoops
and promote your backlist. Run two-for-ones or
super deals to clear out old inventory or boost
sales in a short time!
Book Tip:
To get some free proofreading, give a copy of
your book to friends/family to read. Ask them to
mark any errors or problems as they read!
How can we help you?
Videos:
Promotional, Reviews, Trailers Newsletters/Ezines Lead Generation Full Marketing
Programs
Real Estate
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